Welcome to this exclusive report – SiteMinder’s Global Hotel Business Index 2017.
An in-depth, visual look at the current sentiment of hotel operators around the world. A gut feeling is described as the intuition you have when you sense something about a situation to be true – without fully knowing why. It’s said by many, that gut feelings and business decisions are inextricably linked.
Some of the world’s greatest business leaders, including Richard Branson and Warren Buffett, are known to make key strategic decisions by combining both analytics and intuition. The late Apple founder, Steve Jobs, famously said in 2005: “Don’t let the noise of others’
opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want.”
It’s a business philosophy that served him well. At the time of his death in 2011, Apple was worth $300 billion (USD). And the research is there to demonstrate how critical gut feelings are to many business leaders around the world. A 2014 study from the Economist Intelligence Unit revealed that nine in 10 business executives would ignore, reanalyse, or collect more data if it contradicted
In the same year, a Fortune Knowledge Group report showed that 62% of executives believe it’s necessary to rely on gut feelings – adding that intuition should be given the same weight as hard factors, such as data and analysis. So with this in mind, we at SiteMinder decided to survey hoteliers, from countries all over the world, to find out more about their intuition – specifically how
they feel about their challenges and opportunities in 2017 and beyond.
Original source : http://resources.siteminder.com/ebook/en/global-hotel-business-index.pdf